Product Launch 18
Herschel Supply CompanyFor Herschel’s 2018 seasonal theme, New Frontier, I led the creative direction across multiple channels, including event design, catalogues, and presentation materials. The work supported product launch events for distributors and sales teams, bringing the season’s theme to life.
Creative Director: Sung Lee
Art Director: Sung Lee
Videographer: Briggs Ogloff
Photographer: Stephen Wilde
Event Design: Thea Kelly, Todd Schlattman
Catalogue Design: Jenny Shipper, Andrea Husky