Apartment 108
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Herschel  Seasonal Campaign
Herschel Supply Company
I led the creative development of Herschel’s seasonal campaigns from concept to execution, shaping the visual and storytelling direction across multiple channels. Each season translated product inspiration into cohesive campaign imagery, supporting global marketing, retail, and digital experiences.

Creative Director:  Sung Lee
Art Director: Sung Lee
Photographer:  Stephen Wilde

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