Ion Toughen
Fable HomeFor the launch of Fable’s toughened glassware, I led the campaign as Creative Director and Art Director, shaping both concept and visual execution. Using humor and visual wit, the campaign communicates the product’s ion-toughening durability and scratch resistance in an engaging, approachable way.
Creative Director: Sung Lee
Art Director: Sung Lee
Videographer: Christopher Keene
Photographer: Christopher Keene