Apartment 108
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New Horizon
Herschel Supply Company 
This campaign positions Herschel as a stronger force in the travel category. Blending abstract fashion photography with a documentary-style narrative, it follows a youthful tour guide exploring Las Vegas—from the city’s glitz to the quiet desert.

Creative Director: Sung Lee
Art Director: Sung Lee
Videographer: Briggs  Ogloff
Photographer:  Stephen Wilde
Stylist: Mila Franovic

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