Rugs Collection
Fable HomeFor the launch of Fable’s Rugs collection, I led the campaign as Creative Director and Art Director, creating a visual story that highlights the warmth and softness of natural wool. The work balances tactile comfort with key benefits—durability, machine washability, and organic craftsmanship.
Creative Director: Sung Lee
Art Director: Sung Lee
Videographer: Christopher Keene
Photographer: Christopher Keene