Sun’s out. Come gather. Fable HomeThis summer campaign captures the ease and generosity of the season—when time slows and gatherings linger. As Creative Director and Art Director, I developed the concept and visual language to reflect summer as it’s truly lived: unhurried, sun-soaked, and shared. The campaign celebrates long tables, real connection, and positions Fable as part of these everyday rituals.
Creative Director: Sung Lee Art Director: Sung Lee Stylist: Andy Chapin Videographer: Briggs Ogloff Photographer: Jeremy Jude Lee